
SysTeamsRybi Academic
Experience business planning “live”
The SysTeamsRybi simulation game follows an eight-step innovation process, from the first idea right through to the final business plan. Participants’ ideas and innovations get professionally structured, standardised and evaluated. This allows participants to take home their qualitatively and quantitatively substantiated personal business plans.
The simulation game is based on the following generic structuring:
- Idea machine: Method instead of flash of genius according to Schnetzler
- Blue ocean strategy according to Kim and Mauborgne
- Different thinking according to Förster and Kreuz
- Innovation management
Course of action
During the market screening participants receive information on possible future scenarios and analyse their impact on the planned business model. Using a professional tool they then work out strengths and weaknesses and their expectations with regard to their role within the company and of the company itself. Special tasks, financing negotiations and sales talks sensitise the teams to the difficulties in drawing up a business plan. Despite the hurdles to be overcome the teams joyfully work on innovation management.
Facilitator – more than just a task
The facilitator does a lot more than just assign tasks: The facilitator provides participants with information on megatrends, explains the relevance of strong-growing innovations in need of capital and the importance of the actors in building effective groups. Finally, he/she illustrates the innovation and business establishment process. Being a qualified trainer the facilitator explains the eight steps of drawing up a business plan and provides background information, e.g. on Porter, Ansoff oder Rüempp. In this way even participants with little business knowledge will be able to integrate the acquired know-how quickly and efficiently into marketable business plan modules.

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